SEO
Search engine optimization (SEO) is the process of improving the ranking in search engines via the organic search results.
Optimizing a website involves creating relevant content and site structure using specific keywords to enable the automated indexing activities of search engines.
links to other sites
backlink: Google interprets a link from page A to page B as a vote, by page A, for page B.
site structure
the site structure should use a naming convention with SEO in mind. every URL is an opportunity to be search engine friendly.
domain/siteStructure/pageView
http://www.cocomas.com/website-design/seo/
titles
the title appears in the browser above the menu bar and it's the title of 60 characters that will also appear in the search results and bookmark.
headings
the heading of each section is important to the search engines: repeat the heading text in the paragraph that follows, and place it at the top of the pageView where it will have the highest value to the search engines.
web analytics
Google analytics is a free web analytics tool that provides in-depth reporting on your website usage and online marketing activities.
